ABOUT US
WHO WE ARE
We are not a traditional private equity firm. While others operate under the pressure of fund cycles and exit timelines, we invest our own capital with a patient, long-term perspective.
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This freedom allows us to make decisions that are right for your business—decisions driven by growth potential and operational excellence, not arbitrary exit pressures.
At CIEL Capital, we believe that investment is a human endeavour grounded in trust, long-term thinking, and shared outcomes.
Our strategy is rooted in a deep sense of stewardship, both to the businesses we invest in and the country we call home.
We are proudly Canadian, and our mission is to strengthen Canada’s economic future by growing resilient, values-aligned companies that create meaningful jobs, protect legacies, and contribute to local communities.
WHAT WE STAND FOR
We partner with exceptional businesses and the people who built them. We approach every relationship with honesty, integrity, and humility—because we believe that how you do business matters as much as the business itself.
Every day, we work to strengthen the companies in our portfolio for the employees, customers, and communities they serve.
WHAT WE LOOK FOR
We seek profitable Canadian companies with $3M–$20M in EBITDA, proven management teams, and founders who care deeply about what comes next for their business and people.
WHAT YOU CAN EXPECT
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Straight answers - Clear communication, no corporate speak
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A thoughtful deal process - Structured but flexible, designed around your timeline
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Respect for your people - Your team and culture matter to us
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Support when it's needed, never meddling - Strategic guidance without micromanagement
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A long-term partner who cares about legacy - Building for generations, not just exits
OUR VALUES
Our values guide every decision we make—from the partnerships we choose to the way we support growth. These principles aren't just words on a page; they're the foundation of how we do business.​​
PARTNERSHIP IS SHARED SUCCESS.
Success means more than financial returns. When founders, teams, and communities thrive, we've done our job right.
TRUST FIRST. ALWAYS.
Relationships come before deals. We earn our place at the table through honesty, consistency, and follow-through.
PATIENCE WITH PURPOSE.
Every business has its own rhythm. We grow at a pace that fits the company and its market—not arbitrary timelines.
We lead through contribution, not control. Our approach is hands-on when helpful, hands-off when you've got it handled.
OUR PURPOSE
Our purpose is to build enduring businesses with heart, humility, and conviction.
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We serve entrepreneurs and operators who've poured everything into what they've built and are ready to scale without selling out. We're not chasing quick multiples—we're building legacies that last.
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We earn our seat at the table through contribution, not control. We bring strategic insight, operational experience, and patient capital to help great businesses become generational ones.
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We believe business is personal. And doing it right matters more than doing it fast.
